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Our history: We are looking back on 17 years of highlights and milestones

felgenoutlet | The History

Two friends and a common passion - this is how the story of felgenoutlet begins in 2003. With the goal to finance their studies by selling alloy wheels Uwe Krause and René Schmidt establish a company called German eTrade GmbH and its brand felgenoutlet in the city of Meissen. 18 years later both founders are still leading the company with the same care and reliability.

The successful start of felgenoutlet into the world of e-commerce and its establishment as a market leader in the German wheel and tyre business have shown that this devotion is worthwhile. With their innovative capacity and visionary thinking the two owners of the company and their growing team are able to develop felgenoutlet further every year: today almost 100 employees contribute to the success of the company with commitment and creativity every day.



The company German eTrade GmbH and its brand felgenoutlet is founded by René Schmidt and Uwe Krause.


With the launch of a website developed in-house, the young, ambitious company soon becomes one of the most successful and popular online shops in the industry.

Our first internet presence in 2009: much has changed since then.


The development of the world's first wheel configurator starts. This unique large-scale project will take four years but the work is worth it.

The large-scale project 3D configurator


The company grows and needs space - 10,000 m² to be precise. This is how our first own logistics centre is established in Meissen. Here is where our huge range of wheels and tyres is stored, assembled according to customers' wishes and subsequently sent out.

A look into the logistics centre in Meissen


Felgenoutlet is known in the automotive scene. The fan base is growing. It is time for an own fashion label that hits the taste of fashion-conscious, young tuning fans:
We proudly present FLGNTLT.

FLGNTLT - perfect look, unique style and maximum wearing comfort


Here it is: the 3D configurator is ready to be launched. Finally customers can find wheels that are perfectly compatible with their car and can get a picture of what these will look like on their vehicle thanks to a spacial view of the products.

Our 3D configurator offers a realistic, spacial view of the wheels you have selected for your car model. You can instantly see what the product will look like on your vehicle later - try it out now!


Felgenoutlet is moving. Our new headquarter is located in the heart of Dresden Neustadt - enough space for all our creative minds.

Our location in Dresden Neustadt


The felgenoutlet family grows. In order to enter new markets in Europe over the years several localized online shops are launched, such as felgenoutlet.at in Austria, foire-aux-jantes.fr in France and tiendadellantas.es in Spain. An international customer service is established as well giving advice to our customers and answering questions in numerous languages.

Felgenoutlet continues to grow and is available in English, French and Spanish now.


Our Wheel Wizard, which was developed in-house, now makes online purchases easier at felgenoutlet. In only a few steps our customers can find the wheels they are looking for and that are perfectly compatible with their cars.

Our Wheel Wizard guides you to the wheel of your choice in 5 simple steps: fast, uncomplicated and according to your wishes.


The best year in terms of sales
We can look back on an extremely exciting and successful year. We were able to make many promising improvements to Tiriga, our platform for professional customers, and can certainly describe 2019 as the year with the highest turnover in the history of our business.

Platzhalter Alt


2020 – New, bigger, better: our new wheel configurator
Once again, we managed to complete a project we really cared about. After years of preparation and optimising, we are very proud to be able to offer you an even more pleasant customer experience with our improved new wheel configurator.

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A look into the future

Despite all milestones on our way until now, we do not want to rest on our laurels but start new exciting and innovative projects with creativity, motivation and enthusiasm.