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In 2018 the company celebrated its 40th anniversary and since the very beginning RIAL fans have always been convinced of the solid experience and passion for detail poured into each wheel (production takes place in Germany and Poland). RIAL’s domestic popularity is not just due to its production centres in Germany or to the European headquarters of Superior Industries, RIAL’s parent company located in Bad Dürkheim (Palatinate, Germany), but also to its sponsoring activities, which contribute to the public image and appeal of the company. RIAL has also achieved international recognition with its own Formula 1 team, who took part in the Formula 1 Championship of 1988-1989.